No matter what niche you are in, one thing you need to focus most on is building an engaging email list. This will not only help you get more targeted traffic, but it will also help you build trust with your audience.
If you want to run a successful business online, building an email list is the way to go.
Email list is the key. An engaging email list of subscribers can easily out-perform the results from social media sites like Facebook or Twitter.
The easiest way to go about this is to make it super easy for your readers to subscribe to your email list. This means adding opt-in forms in key locations of your website including sidebar and below content area. There is a good number of free and premium plugins available in the market, that makes it easy to add opt-in forms on your WordPress powered website.
In this post, I will share some of the best list building plugins that can help you get more email subscribers.
Top WordPress Mailing List Plugins to Choose from (2020)
1. Thrive Leads
Thrive Leads is a powerful lead generation tool that comes with a dozen of fantastic features and optin form designs. It comes with several ready-to-use templates and powerful analytics that will help you to build a powerful email list but at the same time won’t slow down your site.
The plugin comes with a drag and drop editor that you can use to create simple yet powerful opt-in forms. Another great feature of Thrive Leads is SmartLinks, which allows you to hide the optin form for people who have already subscribed to your email list.
Some of the key features include: SmartLinks for hiding optin forms from subscribers, Drag and drop editor, Exit Intent Technology, Integration with all the popular services, Detailed Analytics, Mini Quiz Forms, Slide-in Forms, 2 step option forms, and much more.
2. Optin Monster
With a long list of features, OptinMonster tops this list building plugins’ roundup. It is a revolutionary plugin. Name a thing that you could do to create a list and make more people to signup, and OptinMonster can do it for you.
With OptinMonster, you can ask people to join your mailing lists through different ways.
You can add a form within or below your content or within your sidebar. You can also create unblockable popups and slide-in optin boxes. The plugin is fully compatible with all the leading email marketing services including GetResponse (which is what we use here at WPKube), MailChimp, Aweber, among others. This plugin is fully responsive, which means users won’t feel annoyed when viewing your site on smartphone or tablet.
The plugin comes packed with powerful exit intent trigger, which detects visitor behavior and prompts them with a targeted campaign at the precise moment they are about to leave your site.
There are over a dozen of sites that have reported 300% increase in their subscriber base with the use of this plugin.
3. WP Subscribe Pro
Created by MyThemesShop, this plugin provides all the useful features you will need for building an effective email list for your site.
What’s extraordinary about this plugin is that it lets you perform acute targeting, and easily integrates with FeedBurner and GetResponse. It lets you add custom optin form above or below the content area (completely separate from main popup box). This plugin costs only $19 and comes with features like Exit intent trigger, built-in widget support to display the optin form in sidebar or footer, popup animations, and cookie expiration, and is fully compatible with popular caching plugins (W3 Total Cache & WP Super Cache),
4. Optin Forms
People who hate popup plugins should love Optin Forms. This plugin places optin forms quietly below, on top of or within your post. Optin Forms works with all the popular autoresponder services. It comes with three good looking templates. You can redo the style and add your own custom message.
The installation instructions are spot-on. You can install and set it up within minutes. You can download it directly from the WordPress.org repository. It also comes with a live preview option has been included to show you how the form looks as you customize it.
You can add the optin form in-between the content area too, using a simple shortcode.
Leadpages starts at $25 per month and provides a full suite of page building items for accumulating more leads. Part of the process is to acquire emails, but Leadpages has several other features and integrations for continually bringing customers back to your business. For example, you get an unlimited number of mobile responsive landing pages, putting more focus on email capture and the actual products you’re trying to sell.
You gain access to over 160 free templates. Combine this with the drag and drop editor and you’re well on your way to a beautiful signup form. Popup forms and landing pages can be published anywhere on your site, while the system also combines well with over 40 platforms like marketing services and CRMs. A WordPress plugin is available, and the A/B split testing ensures your list building techniques are effective. The SMS optin codes serve as standout features, while the one click signup links are handy for emails and websites.
Along with HTML editing, custom form fields, a countdown timer and lead notifications, Leadpages continues to impress with new releases on a consistent basis.
SumoMe List Builder is a free list builder app from AppSumo. However there are some restrictions. At the time of writing this post, SumoMe only supports MailChimp, Aweber, Campaign Monitor, and Constant Contact. So if you’re using any other service, then you can rule out this plugin.
Sumome has a very premium feel about it. You can create elegant lightbox popups that drive subscribers. You can also set Sumome to show a popup when the users are about to leave your site (exit intent technology). You will find many other premium optin popup plugins that rave about this feature. But Sumome offers it for free and is very easy to setup.
7. Optin Skin
Optin Skin is a powerful list building plugin for WordPress. Optin Skin comes with 18 templates (skins). You can customize those skins or create a new one (requires basic knowledge of HTML and CSS) to match your blog design. There’s a $97 flat fee for unlimited sites license – it includes lifetime updates and support, which is pretty decent for its features. Optin Skin supports split testing, so you can test the theme, and see how it is converting. Also, an impression is only counted if the user reaches or scrolls through the point where your form is visible. You can analyse each skin’s performance through Optin Skin’s settings page.
You can also add catchy social media buttons in your optin form – this can be a useful feature for boosting your social following. The plugin also adds a special fade effect, so it can capture users attention towards your opt-in form.
8. PopUp Domination
PopUp Domination promises that if you don’t see a 100% raise in your email subscribers, you’ll get a 100% refund.
This plugin comes packed with lots of powerful features. It supports A/B testing so you can try out various popups and continue with the ones that perform the best. You also get access to powerful analytics to understand the response for your different popups. You can set targeted popups on specific pages and categories. This helps in building targeted lists.
Popup Domination also lets you force subscription. If there’s content on your website that you want to make available exclusively to your subscribers, you can set up a forced popup on it.
This plugin has worked for thousands of people and almost all have reported immediate results.
With targeted offers, split testing, powerful analytics, and impactful themes, Popup Domination is a good catch at $47.
9. Ninja Popups
Ninja Popups is another great solution for showing well designed popups on your site. The plugin not only helps to increase the newsletter subscribers, but also the social count using its built-in social locker plugin.
This plugin also has a addon plugin, which allows you to display the same popup design in widgets and posts using a shortcode. Some of the key features of this plugin are – highly customizable, page level targeting, close button, statistics, and social network locker.
10. Optin Feature Box Plugin
Adding optin form below the header is an incredible way to build your list.
But there is no easy to do that, not unless you have a good knowledge of HTML, CSS, and how WordPress works in general.
The Feature Box plugin from Plugmatter makes it easy to add optin form below the header area. It comes with an easy to use interface and supports a/b testing.
The plugin comes with several elegant and responsive templates that you can choose from.
With Optin Feature Box Plugin, you can showcase different subscription boxes on different posts/pages. This is a very effective strategy for creating highly targeted email campaigns.
The idea behind this plugin is simple and it’s definitely worth trying for those who find popups annoying.
11. Ninja Kick Subscription
Ninja Kick is another excellent list building plugin that adds a sliding optin form on your site.
The plugin comes with 4 well designed templates that you use on your site. You can then customize those templates to suit your needs by changing colors, background, logo, and text. It comes with a responsive layout, and gives you an option to enable the optin form for mobile users.
You can also use this plugin for providing bonus / extra content (content upgrades), by placing a button or link in your post, so when a visitor clicks it will open an optin form.
How to Pick the Right List Building Plugin?
If you’re investing in a premium list building plugin, then consider the ones that allow split testing. Because there’s no sure way to know which method works best than testing out different variations.
Thrive Leads is perfect for WordPress site owners, who want value for money. The plugin provides all the useful features including different triggers to test optin forms, well-designed templates, timely optin forms, and content upgrade style forms.
SumoMe for people who want something more than just list building solution. The plugin follows a freemium model and is packed with some great features including that aren’t for list building like social sharing buttons, heatmap solution, anlaytics, among other stuff. I have been using on WPKube for last few weeks and so far it doesn’t seem to be that resource-intensive. Plus they have some unique features like Welcome Mat, that you won’t find in other plugins.
Want a lightweight solution? Go with OptinMonster. Not a plugin technically, as they are now a cloud app, but it still has all the features you need to build a powerful email list. Plus it can work on any type of site (including the ones that aren’t on WordPress).
That’s it for the best list building plugins. If you have any questions about how to install / configure any of these plugins on your site, feel free to drop a line in the comments section below. If you like this guide, you may also want to check out our in-depth guide on best landing page plugins.
Do you use any of the plugins mentioned above on your WordPress site? What do you think about popups and other list building plugins? Please share your thoughts in the comments below.