Generating traffic to your website takes a lot of time and effort.
Sending out email blasts, setting up expensive PPC campaigns, or creating FB Ads is hard work.
Deciding where to drive traffic can be tricky. Your homepage is definitely important, but it’s not always the best choice. Each campaign you run should be directed to the specific page that’s designed to convert for that particular ad.
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Let’s imagine you’re running an email campaign in which you’re providing something of value to your subscribers. The last thing you want to do is link to a page that requires the reader to figure out where they are and then click another link to find the information they are looking for. That’s a poor user experience. Rather, you should direct visitors to a specific landing page designed for that specific purpose.
Top Landing Page Plugins for WordPress
PPC experts always speak to the importance of directing visitors to a landing page that resonates with the advertisement. Not only is the important for user experience, it’s also important to have ads that score well.
At this point, you might be wondering, what’s a landing page?
A landing page is essentially a page that you direct people to. More often than not they are directed from a PPC ad but they can also be sent to a landing page from an internal link, a URL in an email or a display ad in your sidebar. A landing page is built with a purpose in mind. It might be selling a product or service, attracting new subscribers, or having people sign up for a free trial.
The achievement of your objective, whatever it may be, depends upon a well-designed landing page.
What Are the Elements of a Great Landing Page?
There are several elements that you need to consider. Your first objective is to make sure your landing page is consistent with the ad/banner or email campaign that you’re redirecting people from. You can always refer to sites like KISSMetrics or Unbounce to learn about the best elements to include in your pages depending upon your overall objective.
What should You Expect From a Landing Page Builder Plugin?
- Unless you’re comfortable building your landing page from scratch, including HTML and CSS, drag and drop functionality is critical. Most of the plugin options included below let allow you to create beautiful landing pages using a user-friendly interface and drag and drop functionality.
- Split testing should also be supported – the only way you can improve your landing page results is by testing multiple versions and implementing the most effective elements.
- It goes without saying that responsive design is a must-have feature. On average, over 50% of traffic comes from mobile devices and mobile responsiveness is vital presenting to a good user experience.
What Are Some of The Most Popular Landing Page Plugins?
These are several popular options when it comes time to pick a landing page plugin. Let’s take a quick look at 10 possible options:
1. OptimizePress 2.0
If you love drag and drop functionality, you’ll love OptimizePress. OptimizePress lets you create stunning and responsive landing pages using a live visual editor that allows you to see all the changes you’re making in real-time thanks to their LiveEditor.
There are lots of individual drag and drop components that you can select from when creating your pages. This means OptimizePress will allow you to design almost any type of page – from marketing, sales, long form, and any other regular page that you need on your website OptimizePress is one of the most popular choices for creating landing pages in WordPress. Even though creating pages from scratch is very easy, OptimizePress still comes with over 30 easy to use templates that you can pick from.
OptimizePress is one of the best landing page plugins and its primary feature is that it frees you from the requirement of being technically proficient when it comes to building landing pages from scratch. With relative ease, you’ll be able to recreate any page that you find interesting.
OptimizePress comes in both plugin and theme formats. If you’re in love with your current blog design, just select the plugin format.
This plugin also helps in building email lists. There are special modules for collecting email addresses and OptimizePress works with all of the leading email marketing platforms.
There’s also special Members Portal that lets you grant and limit access according to your users’ membership level.
Price: $97 for core package, $197 for publisher package, and $297 for pro package.
2. Thrive Architect / Thrive Landing Pages
Though Thrive Themes markets them as two separate things, Thrive Architect and Thrive Landing Pages are actually two connected plugins. That is, if you purchase Thrive Architect, you also get access to Thrive Landing Pages, and vice versa.
So what makes this duo so great for creating landing pages on WordPress?
First, Thrive Architect by itself is one of the best WordPress page builders (read our Thrive Architect review for more on why this is).
It lets you build pages with a true drag and drop inline editing experience. No coding knowledge required.
And, unlike its predecessor Thrive Content Builder, Thrive Architect:
- Leaves behind clean code
- Gives you easy access to full-width layouts
- Has tons of new styling options
There’s even plans to add built-in A/B testing, though that feature isn’t available at the time of updating this post.
So you’re starting from a great page building experience – but what does Thrive Landing Pages do?
Well, Thrive Landing Pages is a collection of 207+ landing page templates, all of which are completely editable with Thrive Architect.
Essentially, you import one of the landing page templates and then edit its content with Thrive Architect. You can even make layout tweaks as well, if desired.
And what’s especially neat about these templates is that some of them are themed together, which lets you build your entire sales funnel using Thrive Landing Pages and Thrive Architect.
Price: $67 for a single site license or part of the $19 per month Thrive Themes membership
3. Landing Pages
Landing Pages is a great plugin that is geared towards growing your email list. It comes with a handy visual editor that lets you view changes as you make them in real time. Your campaigns can be easily optimized by using the included and detailed conversion statistics. Landing Pages supports A/B testing so you can test several versions of a page in order to decide which one converts the best.
There are lots of pre-made design templates or you can create your own template from scratch – on of the reasons why its one of the most popular free landing page builder plugins. There are lots of free and paid add-ons for WordPress Landing Pages including WordPress Calls to Action and WordPress Leads.
If you want to use this plugin with your email marketing platform to set up autoresponders, you’ll need to purchase premium add-ons.
4. WP Lead Plus Squeeze Page Creator
WP Lead Plus lets you create stunning and responsive squeeze pages.
A squeeze page is a page on which you ask for your users’ email information. If you are looking to grow your email list, squeeze pages can prove to be very effective.
With over 15 ready-to-use templates, WP Leads Plus helps you set up professional opt-in forms and popups on your site. You can create unblockable popups too. The pro version comes with advanced exit intent technology which means when users appear to be leaving your website, they’ll be presented with a popup. The use of images, advanced conversion tracking, A/B split testing, and widgets are all possible with this plugin.
Price: $47 License for usage on all the sites owned by you.
InstaBuilder 2.0 is an easy-to-use drag and drop landing page builder that allows you to construct mobile responsive designs. It also features over 100 templates in case speed of deployment is critical.
InstaBuilder 2.0 includes tons of convenient design elements including text, images, videos, columns, tabbed content, buttons and more. You’ll have complete control over every part of your design and function.
Additional features include lockable content and opt-in firewalls – block just one page or all of them. If your landing page is image intensive, you’ll appreciate the built-in image editor as well as the built-in graphics pack.
Like most of the plugins in this post, InstabBuilder includes robust analytics and statistics that will help you understand what’s happening on your landing pages and why.
Price: $77 for single-site, $97 for a multi-site license or $197 for a developer license.
6. Parallax Gravity
You can use Parallax Gravity to create unlimited landing pages. This plugin is responsive and creates great looking pages optimized for mobile and tablet devices. Parallax Gravity is SEO friendly as there’s support for custom keywords.
Since a landing page is often created specifically for one campaign, there are times when the offer has expired, but people are still visiting the landing page. Parallax Gravity lets you redirect the campaign specific pages to a custom URL. You can also use this plugin to create impressive product showcases. Parallax Gravity supports Google analytics, so you can measure the performance of your campaigns and there is a provision to add QR codes for tracking the response of a specific campaign.
Price: $17 for a single-site license.
7. PT Instant
PT Instant advertises “pro marketing pages in 2 minutes”.
Nothing is more annoying than being prompted to sign up for a site that you have already signed up for. PT Instant lets you avoid this annoying situation with their “I remember you” option.
There’s an interesting pricing table module. This module includes a popular badge which you can use to emphasize a specific option. You can choose to delay displaying certain elements of your page like the opt-in form or your CTA. Legal pages like the privacy pages, affiliate policies, TOS, and more are presented by default and you only have to fill out your details once.
If you want to add a map displaying your location and details of how to reach you, you can do so using a simple function in PT Instant. Your visitors can simply scan a QR code with their smartphones and the rest is taken care of. This option is obviously more important to those with a physical store or office premises.
You can offer a regular or Facebook opt-in to your users and by displaying simple text popups, you can redirect the people who are about to leave your site to specific pages.
Price – $97 for Personal license
8. Impact Template Editor
Impact helps you “break free from your theme”. You can create all sorts of landing pages with Impact. While this plugin gives you absolute control over your page design, it does require some technical knowledge.
But if you’re a developer, this is not really a concern considering the kind of power that this plugin offers. Just don’t expect this plugin to be intuitive.
Impact is responsive which means you can expect great looking pages suitable for mobile and tablet traffic. Just keep in mind that this plugin is geared towards designers and developers.
With so many plugins providing the drag and drop feature, you may not want to get your hands dirty with the code using this plugin.
Price: Plans start at $27.
So, you’re up for launching a new site?
SeedProd is a coming soon plugin that lets you build a landing page for your upcoming website. You can obviously use this plugin while your site is down for maintenance as well. This is a very useful plugin as you can collect your visitors’ email address while your site is still under construction or in maintenance mode.
Since you’ll be mainly using it to collect email addresses, SeedProd in integrated with all of the leading email marketing platforms. You can also place your social media icons on the landing page template, helping to grow your social following.
There’s a provision to add a catchy countdown timer as well – something that helps build anticipation before your launch.
You should keep this plugin handy anytime you’re launching a new site or doing some maintenance.
Price: $29 for personal license or $49 for a developer license.
How To Know Which Landing Page Plugin Is Best for You?
If you’re crazy about speed – Look no further than Thrive Landing Pages. It is designed to deliver speed. Also, with the ready-to-use templates available, churning out quality pages shouldn’t take more than a few minutes.
If you want a free solution – Try WP Landing Pages. You can’t ignore features like A/B testing or the complementary add-ons.
If you’re particularly interested in building your list – WP Lead Plus is a great option. From popups, unblockable popups, opt-in forms in the widget areas, special squeeze page templates and more. This tool comes with all the features you’ll need to building your email list.
If you want each page and post to look more appealing – Install Thrive Architect. It is designed to help you create better, more appealing content.
If you want to showcase your products in style – Parallax Gravity is a great choice – just check out their demo.
If I had to Pick Just One…
I’d pick Thrive Landing Pages.
Factoring in all the things like ease of use, responsiveness, drag and drop functionality, great templates, list building capabilities, and a ton of useful features, Landing Pages plugin (by ThriveThemes) is unbeatable.
Which landing page builder plugin has worked best for you? Please share in the comments below.