OptimizePress is an advanced marketing WordPress plugin that can be used to create professional landing pages, sales pages, sales funnels, membership websites, online courses, event pages and more.
Hundreds of beautiful pre-made templates are available in OptimizePress to simplify the task of building pages and websites and every layout can be customised using a user-friendly drag and drop visual editor.
In this OptimizePress review, I will show you what OptimizePress offers and walk you through how you can use the WordPress plugin to grow your email list and increase conversions.
What Does OptimizePress Offer?
There are many landing page creators in the official WordPress plugin directory, however most of these plugins are simple solutions.
In contrast, OptimizePress offers a complete suite of marketing tools.
It allows you to convert visitors into subscribers and then funnel those subscribers into sales pitches so that they become customers.
It all begins with landing pages.
Landing pages are used to grab the attention of visitors and encourage them to subscribe to your email marketing list.
Subscription forms can be created and modifed using OptimizePress’s drag and drop visual builder OptimizeBuilder.
Whilst you can create landing pages from scratch, OptimizePress provides over 40 landing page templates to users. All forms are GDPR compliant and are responsive so that they look great on mobile devices too.
You can create landing pages in minutes using these pre-made layouts by simply changing text and images.
There are templates for businesses, webinars, affiliate landing pages, eBooks, optin pages and more.
Once a visitor has entered their information into one of your sign up forms, you can pass it onto one of the dozens of email marketing services that are supported by OptimizePress.
The connection service Zapier is also available, which opens up thousands of additional apps and services you can connect to.
Sales Pages are designed to help convert visitors into buyers and OptimizePress comes packaged with dozens of sales templates.
OptimizePress also provides many tools to help you convince visitors to sign up including videos, countdown timers, progress bars and more.
A host of shopping cart solutions can be used with OptimizePress to allow you to process customer payments.
One of the key features in OptimizePress is marketing funnels.
You can use funnels to drive visitors into becoming subscribers and then customers. OptimizePress allows you to create a unique sales process to help you do this.
For example, you can send subscribers to free training videos and courses and then encourage them to upgrade by offering discount codes.
Put simply, OptimizePress is designed to handle all aspects of your email marketing and sales conversions.
Getting Started with OptimizePress
Once you have signed up to OptimizePress, you can log into the OptimizePress membership area.
The membership dashboard lets you see the current status of your plan and directs you to download the OptimizePress Dashboard WordPress plugin.
Underneath, you will see a large collection of video tutorials to help you learn how to use OptimizePress together with the latest news and updates.
A getting started checklist is also displayed here to guide you through the installation process.
OptimizePress requires you to license each domain you plan on using the plugin with.
To install OptimizePress from your website, you first need to download the OptimizePress Dashboard WordPress plugin from the downloads area.
The page builder OptimizeBuilder and the WordPress theme Smart Theme can also be downloaded from here.
Once you upload and activate the OptimizePress Dashboard WordPress plugin, you will be asked to connect to your main account.
After authorising your website domain, you will see the main dashboard of OptimizePress. From here, you can install and activate OptimizeBuilder and Smart Theme.
If you have signed up to the Suite plan, you can also install the OptimizeFunnels and OptimizeUrgency WordPress plugins.
Services and apps can be connected in the next tab.
For most apps, when you click to connect it to OptimizePress, you will be taken to the website to confirm authorisation.
The settings area has seven tabs, but the developers should really have placed all settings on one page as each section only has one setting to adjust.
From this area you can define what post types OptimizePress is enabled for, connect Facebook, enter your Google ReCaptcha settings, enter your OptimizePress affiliate link, enable scripts and styles, enable legacy features and define the request timeout period.
The settings area also has a link to the OptimizePress help centre.
Now that OptimizePress has been set up, you can start creating marketing pages.
Once you have activated the OptimizeBuilder WordPress plugin, you will see an option to create new pages in the OptimizePress Dashboard.
Templates are filtered by categories such as landing pages, thank you pages and launch pages. Saved templates are listed here too.
Each templates can be previewed before you select it.
OptimizePress places many templates into collections.
Template collections are useful as they group together many different templates for a specific topic.
For example, the cyber sales collection has optin-forms, sales templates and thank you templates, and all have been designed around a “Cyber Monday” type sales promotion.
When you select a template, you are asked to name it and select what post type it will use.
OptimizeBuilder works in a similar way to other WordPress page builders.
The main menu is displayed at the top of each page. When you click on a menu item, a settings box is displayed in a sidebar at the left-hand side of your page.
The main canvas area shows your template. When you hover any part of your page, you will see options to move it, edit it, duplicate it, adjust styling and more.
OptimizeBuilder integrates into WordPress in a similar way as page builders such as Divi Builder, so you can also launch OptimizeBuilder from the WordPress editor.
The first option in the OptimizeBuilder menu is the elements list.
The top of the list shows layout elements for sections, rows and columns. These can help you structure your layout.
Underneath you will find 30 general elements. There are elements for images, videos, testimonials, optin-forms, Facebook comments and more.
Global elements can be found via the next button.
The sections list displays dozens of pre-made sections. These can be great time-savers as they can be dragged and dropped into any part of your page.
There are sections for call to actions, testimonials, pricing tables and more.
Settings can be accessed from within the visual editor too.
The available settings are page settings, page background, headline typography, body typography, page scripts, custom CSS, export template and revisions.
It’s worth checking through all settings, if only to adjust text and background colours.
OptimizeBuilder allows you to create pop-up forms that are placed over your page.
You can customise every aspect of the pop-up including styling, margins, content and animation.
At the right-hand side of the menu, you can undo and redo changes and view your layout in desktop, tablet and mobile devices.
There are also buttons to preview your layout outside of the visual builder, access the OptimizePress documentation area, close the editor and save your layout.
Pre-made templates and sections are a great starting point for new pages.
OptimizeBuilder allows you to adjust every aspect of your layout, so once a template has been dragged into the canvas area, you just need to modify it to suit your needs.
Like any drag and drop page builder, you do need to spend time using OptimizeBuilder to fully understand what it can do, but you will be surprised at how quickly you will pick it up.
OptimizePress comes packaged with a WordPress theme called SmartTheme.
It’s a minimal WordPress theme that acts as a canvas for OptimizeBuilder, however it does feature styling options, page options and useful settings for opt-in forms.
All theme settings are available within the WordPress theme customiser so you can see the changes you make in real-time.
OptimizePress can be used with any WordPress theme, however if you are creating a website from scratch for marketing purposes, SmartTheme is a great choice.
The Cost of OptimizePress
The Essential plan for OptimizePress retails at $99 per year and grants usage and support for one website.
It allows you to create an unlimited number of pages and gives you access to all core features.
The Business license costs $149 per year. Upgrading increases usage and support up to five websites and includes access to the OnePage membership course. It also allows you to add scarcity alerts using the the OptimizeUrgency WordPress plugin and gives you access to over one million photographs on Unsplash.
The Suite plan costs $199 per year. It increases usage and support to 20 websites and lets you create marketing funnels using OptimizeFunnels. The hosted opt-in software OptimizeLeads is also included with this package.
All plans offer support, product updates and access to monthly webinars.
No free trial of OptimizePress is available, however all purchases come with a 30 day money back guarantee so you can receive a full refund if you find that OptimizePress is not what you are looking for.
The essential, business and suite plans, were created for personal use only.
If you are looking to create pages and sales funnels for clients, you need to upgrade to one of OptimizePress’s agency plans.
The Agency Standard plan retails at $399 per year and allows installation on up to 15 client websites. This limit can be increased to 40 client websites if you upgrade to the Agency Pro plan that costs $599 per year.
Alternatives to OptimizePress
OptimizePress is undoubtedly a great product, however there are other good landing page solutions on the market which you should also consider.
1. Thrive Architect
In the WordPress world, one of the most popular alternatives to OptimizePress is Thrive Architect (our review).
Developed by Thrive Themes (our review), Thrive Architect offers a visual drag and drop landing page builder and 325 high-quality pre-made templates.
Many tools are included to help you create sales copy and it supports all major email marketing services.
A single license can be purchased for Thrive Architect for only $67.
Most other advanced landing page solutions tend to be hosted solutions that are sold on a Software as a Service (SaaS) basis.
In general, these hosted solutions are more expensive than OptimizePress and Thrive Architect, but if your business relies on marketing tools to drive traffic and sales, it may be a price worth paying.
Unbounce retails from $99 per month or $79 per month if paid yearly. It offers a modern landing page builder and pop-up creator, over 100 pre-made templates and integration support for dozens of applications and services.
Lead Pages retails from $37 per month or $25 per month if paid yearly. It can be used to build websites, landing pages, pop-ups, alert bars and more.
My final recommendation is Instapage. Available for $199 per month or $149 per month if paid yearly, the service offers a landing page builder, advertising integration and a ton of experimental features such as heatmaps and split testing.
OptimizePress is an excellent landing page and marketing solution.
The quality of pre-made templates that are included with the WordPress plugin is fantastic and its page builder simplifies the task of creating and modifying landing pages and sales pages.
Retailing from $99 per year, OptimizePress is also one of the most affordable advanced landing page solution available online.
To learn more about what it can do, please check out the official OptimizePress website. Be sure to check out the demo that is available there to get a better understanding of what the product can do.
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Thanks for reading.
Jane Bytheway says
A great article, really clear to me as a novice – thank you!
I just have one question about the OptimizePress packages:
I am considering using it for the website I have shared with you in order to add a series of different landing pages, both for existing and for new products we are bringing out. As everything is for this one, single website, will the Core version of the product be okay for that?
Hey Joe! Great review on OptimizePress. I actually have a tab open with OptimizePress’s features listed because I’m hoping to use it to sell online courses and a monthly membership site.
Thanks for this review! very helpful.
Well written and thanks for sharing. Have always been wondering about OP2. I know it was a big hype last month. Hmm good breakdown and will consider that between Premise and let’s see how it goes around.
Thanks for sharing the review mate.
Joe Fylan says
No problem Reginald. Let us know which one you go for and what you think of it.
I’ve not used Premise but heard its a good product.
Hanno Malmiste says
I think that OptimizePress is a useful tool for beginners. Everything comes gift-wrapped and there is nothing too complex about it; that’s what makes it easier for people to start their own marketing website.
Joe Fylan says
Yes it certainly is easy to use, with so many high quality templates to choose from, combined with the well designed page editor.
good article. Very nice to notify your readers that OP2 is a large file and thus needs faster hosting. op2 on shared hosting makes your website slower than my grandma and will dry up your conversions. trust me…
TO be honest, I am NOT happy with OP2. I had nothing but trouble with this theme. In the beginning it worked good but after a while they came with bugs when WP did some upgrades.
It appears that now the theme does not function any more for me on new websites. It can’t even be isntalled. If you install the theme or plugin via file manager it goes. The problem is that creating pages is not possible because the theme just crashed with me.
Sad theme is my conclusion. OP1 was fantastic! I still use it this day. But OP2 is a disaster. Stay away from it unless you want big headaches and lots of wasted time.
I’m so interested in this product, but I need to know how does it work to create membership sites?.. I’m personal trainer and I want to sell my coaching’s program… I just want to create a professional site to provide all to my clients need.
Thanks great review.
Installing OptimizePress should be pretty easy, here‘s a detailed documentation by their support team.
Glad you liked the review. You may also want to check out our comparison of top membership plugins for WordPress.
Hey i was going to ask optimizepress.com the following: (but i could not because i am not a customer, so CAN ANYONE PLEASE ANSWER ME)
Can i use a optimizepress page primarly for affiliate marketing?
So on my page i would have four different sections. Let’s say health & nutrition, fitness, spirituality and books. Under each section i would then write about the subject itself and then post an affiliate link that leads to a product (on amazon), which is related to the section. For example under the section fitness i would post a link that leads to dumbells. So can you freely make a list of links (affiliate links) on the page created with optimizepress?
And can those links be seen as an advertising picture like on this page for instance: http://www.werkzeugkoffer-tests.de/tipps/werkzeugkoffer/
Is it possible with optimize press to make redirect links/affiliate links look like a picture on which you can click on?
And can basically anyone build a page using optimizepress in any country? For instance i myself am from Slovenia and i would like to create a page using you programm, and then i would like to advertise it in Germany. Can a page created with optimizepress in Slovenia be registred and hosted in Germany or any other country? So basically what i am saying is can i purchase Optimizepress at your site, than use the program to create a page, then register a german (.de) domain and host the page in Germany, and then use the page for advertising products in the german web space?
Sure thing, Mark.
1. Yes, you can OptimizePress for affiliate marketing, it comes as both a plugin & a theme so if you already have a WordPress theme installed, you can use the plugin version to create custom pages.
2. You should be able to create the different sections using the editor. You can also use a plugin like < a ref="https://www.wpkube.com/how-to-create-and-manage-tables-in-wordpress-with-tablepress-plugin/">tablepress to further divide / compare the products you are trying to promote.
3. You can link to products from images, from post editor, irrespective of which WordPress theme or plugin, you are using.
4. Yes, anyone (from any country) can use the OptimizePress to build a landing page or membership site. Also, the plugin / theme is translate ready, meaning you can translate the content to your language, using Loco Translate plugin.
Hope that helps.
Cassie G says
I am now totally done with Optimize press. They are incredibly glitchy, and their ‘Live Editor’ is constantly clashing with different plugins, and even some versions of WordPress! Their page builder is so non-intuitive as to be stressful, and their customer service is terrible.
The last straw for me is I cannot update a page that I have changed the Buy it Now link to my ‘money’ product, and have gone through all of their troubleshooting, and it still will not update. This happened on a Saturday night, so I didn’t get customer service until Monday morning when they wrote me asking me a question.
I responded at 6 am PST and didn’t hear from them all day. Come to find out they are on London time, so i now won’t hear from them until tomorrow, and my ‘money’ page will have been down for 2 1/2 days… if they fix the problem tomorrow morning.
They have no phone number to call, and no other way to get hold of them for something urgent… like your money page going down. Plus, unless you want to re-create all of your pages with a new pagebuilder, getting rid of them is dang hard, and you’ll always have to renew because the pages will not work with updated wordpress versions. So, once you use their non-intuitive glitchy page builder and bad customer service, you’ll be stuck with them forever.
i’d stay away from this thing, very problematic, it stops working every 5 minutes or so, you have to be constantly clearing cookies, slowing down your work while the idea was to have a fast tool to develop sites, right? Not to mention ‘support’…it takes a life and and usually they provide answers that are ridiculous, if you get any. I can provide a copy of all my dialog with them, the answers they provide are even hilarious!
My 2 cents.
Jason Ryer says
You may be left with a broken website!
That’s where I am now: with a broken website. Read more to find out why – and how this happened…
Based on my research, it seems Optimize Press hasn’t done much to improve their payment, onboarding and customer service.
A friend of mine recommended OptimizePress so I gave it a shot. Somehow payment only went through for the Club account ($17 per month) and not for the main optimizepress service ($97).
Their customer service asked me to pay via PayPal since my credit card payment didn’t go through initially. So I did. And they activated my account. Good news! … I could use their service.
But then they sent me a refund and asked me to go back and pay through the website instead.
I thought it was a little much asking a customer to jump through all these hoops just to get signed up.
Because they granted me access, I went ahead and used the service for a month and, knowing that I had a month to try it out, went ahead and had my Web team build a sales page with one of their templates.
I asked for a refund for the Club account and told them I wanted to only pay for the primary optimize press service.
But I didn’t hear back – so it seems they weren’t very eager to collect my money and rectify the situation.
However, the $17 monthly optimizepress Club charges kept coming. So I asked them again to cancel and they sent me to their website to jump through some hoops in their automated process (meaning they don’t use humans to help you out!).
I went ahead and paid for the primiary OptimizePress service and I also canceled the OP Club. However they wouldn’t give me a refund – in spite of all the issues. So I simply disputed the charges on my card.
Now I’m seeing that they issued a refund for the primary OptimizePress service and revoked my access to their service – leaving me locked out and with a broken sales page on my website.
I’m not sure why this is the case and my latest inquiry has yet to get a response.
So far this has been a painful experience and I will recommend that people steer clear of using Optimize Press if they are concerned at all about getting any kind of reasonable customer service.
Here I am – Now stuck with a broken website and no word from Optimize Press. This may all turn out to be a big waste of time and money.
Few days ago I contacted them again (yes, again) when I click on create a new page, nothing happens. I contacted ‘support’ since I paid for this crappy software, no solution whatsoever. They ask me to pay again, and I told them to get lost.
Worst product ever.
Sandy Allain says
Optimizepress is a terrible tool. I lost so much money in advertising and found out that I had low inquires because of the program after testing other solutions. About 3 out of 5 people are not registered, many people contacting me telling that they didn’t get my link magnet. I use an email solution and tried to but my lead manner without optimizepress and it works 100% of the time. I even tried myself with different computers and different emails.
It worked 50% of the time. This is very frustrating. I find it rude that you they do not offer refund as well when you complain. I tried to contacted them to fix the problem. very bad customer support. I lost 150$, DO NOT PURCHASE IT…
Morgana Rae says
I’ve been an Optimize Press customer since and used to recommend it to clients.
Were I starting over I would STAY FAR, FAR AWAY from OP. The upgrade from OP version 1 to 2 destroyed ALL my webpages, stripping dozens of stand alone sales pages of all their fomating and turning them into blogs instead. All those great templates you’re buying become garbage when the next OP version comes out.
After thousands of dollars paying a web designer to reconstruct my pages in OP2, I find today that my pages cannot be edited. Any product delivery page or membership page with a broken link is useless.
Try another WP template. Any other WP template.
Cause there’s really no customer support. Just email tag that goes nowhere.
Thank you for this article. I came across this because I’m helping a client who installed Optimize Press in his website. His website is using Elementor as the main site builder. And after creating a landing page in OP, the rest of the site was broken. He didn’t notice it first but a prospect customer told him the video was not working on one of his older landing pages. When he asked me if I could check, it appeared all the other pages with embedded videos were not working. Not only videos but also all other elements reflected only white pages.
I am thinking that OP is the culprit and seeing the comments here cemented it. Will reach out to Elementor still and ask for the issue but it might really be OP. I’ve tried disabling OP plugin but it sadly, did not rectify the issue so I am still not 100% sure if OP was the culprit.