This information could come from a number of sources:
- Website cookies.
- Forms and other sources of user input.
- Payment transactions.
Essentially, every user on your site will have their data collected. As such, having a dedicated policy in place is not only vital, it’s a legal requirement.
The Key Privacy Laws You’ll Need to Account For
In years past, websites didn’t always need to legally provide any declarations on how they used customer data.
However, over the past few years, there has been a drive from governments across the globe to better secure user privacy on the web. Originally, directives such as the so-called ‘Cookie Law’ gave users a way to accept or deny the use of ‘site cookies’ – small preference files saved on your computer.
From there, more privacy laws have been passed:
- General Data Protection Regulation (GDPR). This is the European Union’s take on protecting user data, and has been a ‘hot topic’ over the past couple of years.
- California Consumer Privacy Act (CCPA). This applies to any business that serves customers in California, and also satisfies certain requirements.
- Lei Geral de Proteção de Dados Pessoais (LGPD). Consider this as Brazil’s equivalent to the GDPR. It covers both online and offline data protection.
A simple way to understand this is the classic, “Who, What, Why, and How?” approach. You’ll want to consider the following:
- Who the site or app owner is.
- What data is being collected, why it’s being used, and how. Also, you’ll want to note who can access collected data.
- What the ‘legal basis’ is for collection. For example, does the user need to consent or is it a legal requirement?
- What rights the user has to access and delete their data.
- How safe and compliant cross-border or overseas data transfers are.
Let’s run down the three options you’ll come across:
Without further ado, let’s run through your options.
More recent versions of WordPress include a built-in privacy page. It’s a part-complete template, and is accessed through the WordPress dashboard.
- Create a new policy page.
You’ll notice some sections are complete, while others simply have a heading. It’s a good idea to check the complete sections for accuracy before publishing the page.
As for the blank sections, your goal is to fill them out with the information your users need to know. The exact wording is beyond the scope of this article, although every site includes a dedicated guide to help you complete each section:
There’s even suggested wording to use if you’re stuck:
To do this, head to Appearance > Menus within WordPress. Here, either select your existing footer menu, or click the Create a new menu link:
Next, give your menu a name if required, and choose a display location. We’re using the Twenty Twenty-One default theme, so we’ll choose the Secondary menu location before clicking Create Menu.
Your final steps are to expand the menu item and change the navigation label if necessary, then click Save Menu:
Before you call it a day, check out the link on the front end for visibility and other errors:
Step 1. Choose a Suitable Tool and Create Your Policy
You can choose either a text or HTML version of your policy. We recommend switching to View HTML, then clicking Copy to clipboard. From here, you’ll want to head back into WordPress in order to display your policy.
To start, click Pages > Add New from within WordPress. Inside the new draft, head to the Options menu on the right-hand side of the screen, and click Code editor:
Next, simply paste in the HTML you copied from GetTerms.io, then click Exit code editor. Finally, Publish the page and add it to a suitable menu as before.
Step 1. Choose a Solution
First off, you’ll want to choose the right tool for the job. In a nutshell, there are two solutions to weigh up: Termageddon, and iubenda.
As for which tool to choose, for the average random user, iubenda pushes ahead of Termageddon. Here’s why:
- It’s available in more countries (Termageddon is only available in the US, UK, and Canada).
- iubenda is cheaper at $29 per year compared to Termageddon’s $99 per year subscription.
- There’s a stellar set of support documentation and knowledge base articles on iubenda’s site.
Regardless, for each element you’ll need to select the exact data you collect before saving your changes. When you’re finished, click the Save and close button.
Finally, click Next and fill in your name, company address, and email address:
Step 3. Embed It Into Your Site
Here, copy the code to your clipboard, and head back into WordPress. To keep things simple, go to Appearance > Widgets, choose the Custom HTML widget, paste in your code, and save your changes:
Privacy is one the many ‘hot topics’ concerning the relationship between a business and user. This is because the user data collected could wreak havoc in the wrong hands, and runs the risk of eroding your customer’s trust.
Pasquale Mellone says
Nice article, thank you. Getterms would be my favourite choice as a privaci policy online generator tool. They also give you the Terms of Service (with the free option) and they don’t ask for you to sign up or share your email address
Tom Rankin says
Glad you enjoyed the article, Pasquale. GetTerms is a nice option too – thanks for sharing!