Did you know that outgoing links can hurt your SEO if you or guest bloggers have linked out to bad sites? Most don’t. Thanks to a plugin like LinkPatrol you can discover spammy links that are potentially hurting your site and you can get rid of them.
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About The LinkPatrol Plugin
SEO has changed over the past five years and many people have been hit by Queen Google’s new rules. Since the rules have changed, if you have a site that’s been around for a few years, then you made have some bad SEO practices lingering on your site and not even know it.
Using the LinkPatrol Plugin, you can discover some of those hidden SEO practices that are likely keeping your site from soaring.
How It Works
LinkPatrol is a WordPress plugin that takes a look at your outgoing links to discover what is hurting your ranking. After the plugin is installed, it takes 3 steps to do this:
- Scans – After the scan starts it will take a few moments for it to review the links on your site.
- Reviews – After it scans the outgoing links on your site, LinkPatrol will generate a detailed report for you so you can take a look at what is going on with all your links (view domains, who added the links, and what anchor text is used).
- Your Turn – Once you’ve had time to review the links that LinkPatrol shows you in the Reports area of plugin, you can then start taking action by removing those bad links in your blog.
Those are the basics of what the plugin does, but even though this may not seem like a big deal, removing these kinds of links in your blog is vital for a healthy blog that Google and other Search Engines will like.
Spammy links and keywords and bad anchor texts were something that Google gave the boot back with the Google Panda algorithm update. Therefore, even if you’ve switched from the Dark Side of SEO to the one that Google now approves, all your previous efforts in past posts or landings pages will still be doing damage to your site.
The only way to make sure that these aren’t hurting your site rankings is to do this kind of link audit in order to find and remove the links that Google is punishing you for using.
This could take up a lot of time if you tried to go at it alone (though it is possible), but LinkPatrol eliminates that hassle by doing the majority of the work for you. In fact, if you’ have a blog that has been around for awhile, then this plugin is probably one of the best investments for your SEO efforts that you will spend money on.
Not only does it make it easy to remove bad links, it also makes it easy to undo a mistake so that you can keep the outgoing links you want and none of the ones you don’t.
Price for the plugins starts at $50 for use on a single site and goes up to $200 for use on up to 20 sites (price on both is for 1 year of support and updates).
For an in-depth review of this plugin, be sure to check out the post on our blog here. LinkPatrol is a great plugin to help give you the upper hand in the linking out strategy on your blog.