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WordPress SEO by Yoast vs All in One SEO Pack: Which is the Best SEO plugin?

Fact: Every new WordPress installation requires an SEO plugin to improve search engine rankings.

Yes, WordPress already has SEO tools pre-installed, but when you use a plugin it allows you to take full control over what’s being shown to the search engines, and you’re more likely to understand how your articles and website pages look to the search engines.

A few SEO plugins exist, but none of them get the high ratings and publicity like Yoast SEO and All in One SEO Pack.

But how do you decide which one is for you? Does it matter?

We’re here to figure that out, since we’re going to pit WordPress SEO by Yoast vs All in One SEO Pack.

The Quick Match-up

On The Surface, How Do Yoast SEO and All in One SEO Pack Compare?

You can discover a great deal about a plugin by looking at its primary download page. For example, we see that (as of this now) Yoast SEO has a star rating of 4.7 our of 5 stars. All in One SEO Pack is looking at a 4.4 star rating.

They both have more than 1 million active installs, so it’s clear that they are popular. Each of the plugins get updated on a consistent basis, meaning that you shouldn’t have to worry about security holes or the developers sitting back and not addressing certain bugs.

The All in One SEO Pack plugin wins on the translation front, with over 38 translations. Yoast, on the other hand, has a little over 20. Therefore more people can take advantage of All in One SEO Pack because of the extensive language support.

I don’t really care much about which WordPress version the plugins are compatible with, since all we need to know is that they remain updated. As of now, All in One SEO Pack is compatible with lower versions (theoretically making it available to more people,) but this could also be seen as a weakness, since people should be securing their sites with updates.

The final area I like to consider before making a review involves the type of support offered by each developer. Yoast SEO has its own website with courses, an amazing SEO blog, eBooks, and the option to hire some of the developers for assistance. You can also contact them through email and check out the FAQs page.

The Pro version of All in One SEO pack is sold by Semper Plugins, but the majority of the support on that page is for the paying customers. That said, each free plugin download page includes a support thread, and both of the developers seem to respond in a timely manner.

Installation: All in One SEO Pack Wins

Upon starting my SEO comparison I decided to clear out all other plugins from my test site and install the Twenty Sixteen WordPress theme. Although I do think it’s important to understand which plugins and themes conflict with the SEO plugins, I would rather start on an even playing field, using a site that’s already fast, clean, and free of conflict.

So, let’s begin with the installation. As you may have expected, both plugins install without any problems, since they are simple solutions without any need for extra extensions or demo content. An FAQ and support module comes up next to the Yoast button, so I like the way they’re already trying to help you out.

However, All in One SEO Pack wins with the introductory information. Whereas Yoast only gives you a few (somewhat hidden) links for support, the All in One SEO Pack welcome page comes filled with options for translating your plugin, upgrading to the premium version, and learning about some of the more recent improvements.

They even offer several links to guides, helping you get started and complete everything from Google Analytics integration to XML sitemap submission.

Overall, installing and activating each plugin only takes a second. However, the All in One SEO Pack plugin has a more user-friendly introduction to its features.

Preset Settings: WordPress SEO by Yoast Wins

Finding the All in One SEO Pack settings is a little easier than Yoast, since the WordPress toolbar is located at the top, while Yoast’s is scrunched down at the bottom. That’s not a huge deal, but somewhat noticeable.

Seeing as how many webmasters don’t have significant SEO knowledge, it’s nice when most of the settings are already filled in. This is similar to a caching plugin. Some caching settings are somewhat complex, so you would hope that the plugin developers fill in all the recommended settings by default.

For preset settings, let’s start with the All in One SEO Pack plugin:

The welcome page includes a link that says Continue to General Settings, so there’s no hunting around the WordPress dashboard for what you need.

The primary area you’ll work with for the All in One SEO Pack is called General Settings. You’ll notice that all of the recommended settings are already checked off or filled in, which is a huge plus. One of the pages has a checkbox for canonical URLs and Schema.org markup. You have the ability to adjust or activate other items like pagination, custom canonical URLs, original titles, and more.

The homepage settings are managed manually, but your can expect default meta data to pull for a wide range of pages and posts. For example, 404s, descriptions, tag titles, and various other elements have the meta data already in there depending on the content on your site.

However, I would recommend filling in your own home title, home descriptions, and whatever other information is on this page so that the search engines at least get a good idea of what your primary page is all about.

The Performance tab asks you if you’d like to raise the memory limit, but once again, the memory limit is set at the maximum. Thumbs up.

Oh yeah, and you can check out the system status if that’s your thing.

The NOINDEx settings are most likely going to be left blank, but some bloggers and companies have their reasons for NOINDEXing all of their media, pages, or other items. In my opinion you should try to do this one by one, but the good news for All in One SEO Pack is that I couldn’t find any NOINDEX features with Yoast.

Another All in One SEO Pack module that’s not particularly easy with Yoast is the custom post type settings. This enables SEO for custom post types, and you have the option to only allow it on posts, pages, or even media and custom CSS.

Finally, All in One SEO Pack includes several premium and free features that you can activate after installing the plugin. For example, they have an XML Sitemaps extension along with a social media SEO solution. As you’ll see below, Yoast pretty much has all of these features built-in, but it’s nice to see that All in One SEO Pack doesn’t leave them out.

Now, onto Yoast. I’m impressed by the simplicity of the setup process, since you don’t have to walk through any tedious setting configurations. Instead, the developers have made a rudimentary step by step process where you’re answering questions.

For example, they ask if you’d like to make posts and pages visible to search engines.

You can also mark down that you’re a company or person and insert the name and logo for that company.

Yoast provides social profile SEO, similar to All in One SEO Pack.

When you move onto the general settings there’s not much to do. Yoast makes it so that a complete beginner could walk through the settings and not be too confused. However, some more advanced developers might rather have the control given by All in One SEO Pack.

Interface and User-Friendliness: A Slight Edge to WordPress SEO by Yoast

It’s hard to compare these two in terms of user-friendliness, since I feel like they’ve been made for two different types of people. Yoast strives on its clean, modern, and basic step-by-step configuration, while All in One SEO Pack basically throws you into the Settings page to decide whether or not you’d like to go above and beyond the default settings.

Therefore, I would argue that both are pretty easy to use. However, beginners are going to enjoy Yoast more.

Individual Page and Post Optimization: WordPress SEO by Yoast Wins

This is where Yoast takes the lead for most developers and content creators, since it has a few tools on each of your page and post modules to improve their SEO.

For example, it lets you punch in a target keyword to evaluate how well your article is optimized for that keyword. If I’m writing a blog post about futuristic fitting rooms, I can now see that my meta description needs work, and my keyword density is lacking (along with plenty of other problems).

You can then click on the Readability tab, which uses several metrics to explain why or why not your article looks readable for the average internet user. With my article I need to add subheadings and get more transition words in there.

All in One SEO Pack doesn’t have any readability or keyword tools, but you can make your own custom title, description, and meta data for your post and pages.

Speed Test: Tie

On occasion you run into plugins that slow your site down. Quite often this allows us to rule out a plugin for any use at all. Therefore, I ran my site through Pingdom and GTMetrix to see how it performed without any plugins. After that, I installed the SEO plugins to see how the speeds changed with each.

My site speed without an SEO plugin installed:

All in One SEO Pack:

Yoast SEO:

What’s interesting is that my website without the plugins is actually slower than with them. Based on my results, I wouldn’t worry too much about either of the plugins drastically speeding up or slowing down your WordPress site. All of the YSlow and PageSpeed scores remained the same. All in One SEO Pack had a stronger time for GTMetrix, but Yoast won the battle with the Pingdom Load Time.

Let’s call it a draw for speed.

Which One is Best for You? Yoast SEO or All in One SEO Pack?

In terms of support, user interface, and resulting site speed, there’s no clear winner between Yoast and All in One SEO Pack.

However, it changes when we’re talking about the features. Webmasters should definitely go with Yoast SEO if they’re trying to figure out the SEO quality of their blog posts and pages. Each time you make a new post it delivers a readability test, along with the steps you can take to solve any problems. Not only that, but it lets you target certain keywords you’d like to rank for.

All in One SEO Pack has a preview of your search engine result and some meta data configurations, but other than that you don’t receive many features on individual pages and posts.

I actually like the support documents on All in One SEO Pack better than Yoast, and the settings are more customizable with All in One SEO Pack.

The way I see it is if you’re a complete beginner, go with Yoast. The setup process is meant to cut out all the technical jargon and present you with tools for quickly improving your rankings. I also like Yoast for bloggers and other content creators. The ability to test keywords and see if your article is going to be digested well by your readers is paramount.

Some developers might enjoy All in One SEO Pack a little more, since you can go in there and adjust more settings depending on your own preferences.

If you have any questions or thoughts on this SEO plugin comparison, let us know in the comments section below.