Flexibility of options and ease of use are two of the main reasons why WordPress has been such a popular and successful blogging platform. It enables even the most non-technical users to set up their own websites with minimum effort.
But while adding new content and creating new posts in WordPress is not such a big issue, even if you’re a completely non-technical user, it can become a little tricky when you try to use it for more advanced purposes like selling digital products and collecting online payments.
Configuring payment gateways, ensuring transaction security and creating eye catching product selling widgets are some of the more complex things that many WordPress users find hard to handle.
With this background, I have been experimenting with Selz – a user friendly digital selling tool – to see how effectively it can solve these problems and simplify the process of online selling.
What I’ve seen until now is very impressive.
Simplifying the Digital Selling Process
Selz is a web based digital selling tool that can be configured within a few minutes to sell digital or physical products and services. You can create your online store on Selz or embed it on your website, WordPress blog or social media profiles to start selling directly from there.
The reason why I found this tool so impressive is that it addresses most of the problems that non-technical users face in selling digital products on their WordPress websites.
In fact, even if you are technically sound and can handle complex configurations, it’s still better to go for this tool because of the amount of time it can save.
It also saves you from installing and managing multiple WordPress plugins by handling a number of functions including credit card payment collection, product display and email list building.
Here’s a closer look at each of these features.
Configuring the Selz WordPress Plugin
Once you sign up for a free account, you can start selling immediately by adding new products or services. Setting up a product is quite simple – upload an image, add description and price and you’re done. Finished in less than 5 minutes.
Next Selz gives you a product URL. This URL can be used with the Selz WordPress plugin to directly integrate the product in your website. You can access the WordPress plugin from your website’s Appearance >Widgets section.
Here, you’ll see a number of different configuration options that you can use to customize your Selz product widget.
You can create completely multimedia product widgets with high quality images and video previews to make your product more appealing to prospective buyers.
Every widget also comes with a Buy Now button at the bottom which is directly connected with your payment service.
When the buyer makes a purchase, your website will not redirect him to any other page to complete the sales process. The whole transaction will be completed on the same page in your product widget.
This feature not only improves the user experience on your website but also negates any chances of buyer distractions with page redirection. Meaning more potential sales for you.
Delivering the Product to the Buyer’s Inbox
Selz also manages the automated delivery for your digital products to the buyer’s email inbox. This automated file delivery on completion of a purchase, along with features like audio and video buyer previews and PDF stamping, make Selz a complete package for digital selling.
Building Your Email List
Email list building is one of the primary objectives of any website or blog. With Selz, you can do that very effectively.
Auto responder services like Mailchimp and AWeber can be directly integrated with Selz. So every time a buyer makes a purchase on your website, his email address goes into your mailing list as well.
And just in case you’re not selling anything, and instead want to give away a free resource in exchange for your visitor’s email address, you can price your product at $0.00 and use Selz purely for list building completely for FREE.
Selz gets more signups than other opt in widgets because it its multimedia features and a more prominent widget. This is further confirmed by the social media expert, Kristi Hines on her blog.
Simplifying the Payment Collection Process
Collecting online payments securely can be a headache, especially for non-technical users. With Selz, it becomes extremely simple.
Selz allows you to collect payments with Master Card and Visa in more than 190 currencies. At the backend, you can integrate your PayPal account to receive payments or get direct bank deposits.
There are absolutely no technicalities or coding involved. The complete payment process takes place within your WordPress product widget.
The good news is that there are no expensive monthly fees or setup costs. Selz has a simple fee per sale of 5% of the sales amount + 25c. So if you sell a product for $100, you’d receive $94.75
Selz is still an evolving product so you can expect more new features in future updates. But as it stands today, it still does a pretty good job in simplifying the overall digital selling, email collection and payment management process.
For non-technical WordPress users, and even for technical pros who’re short on time, Selz provides a highly effective and user friendly option to manage multiple functions with a single plugin.