If you search for A/B split testing plugins or tools online then you will encounter lists of options, making it difficult to decide which one offers the full package.
A/B split testing is essential for the success of a website, whether you just run a blog with readers or you sell shoes on your online store. You must understand why people are coming and going, what they click on most, and what items need to be changed around on your site.
Unfortunately, many site owners don’t use A/B split tests, or they just forget about it after trying it out for a few weeks. Why does this happen? I would like to attribute it to two things: A/B testing tools are often intimidating and they don’t always have all the right features combined into one package.
That’s why I want to give you an in-depth Nelio A/B Testing plugin review, since it seems to provide just about everything you need when testing, and the interface, at first glance, feels clean and easy to learn.
Downloading and Setting up Nelio A/B Testing
The plugin is available in the official WordPress plugin repository, so you can grab it there or simply navigate to your Plugins page on the WordPress dashboard and download it there.
You can check out the installation and activation guide to set up the plugin if you need a little guidance.
In order for the plugin to work you must purchase a monthly plan to receive all the login credentials. Keep in mind that all the plans come with a nice little 14-day free trial, so you can play around with it to see if it’s worth the money for your site(s).
The setup is rather simple, since you just start by downloading the plugin, then you can see a tab on the left of your WordPress dashboard called Nelio A/B Testing. Click on this and you will see an area that asks you to configure the plugin. Click the Configure Now button to proceed.
You’ll then have to punch in the account access details to move forward like we talked about before.
Once you have everything setup, make sure you clean the cache of your site to prevent the plugin from malfunctioning.
Nelio Pricing Information
Nelio A/B Testing comes in three monthly plans. The Basic plan runs at $24 per month, the Professional at $74 per month and the Enterprise at $214 per month.
The company does a good job of breaking these payment plans up drastically so you can clearly see which one is best for you. I know that I’ve looked at other tools in the past and it’s extremely difficult to figure out which plan to choose.
Here’s the breakdown:
- Basic – Good for small stores, bloggers and personal sites
- Professional – Small and medium-sized businesses
- Enterprise – Large businesses and teams focused on optimization
I personally think that the business rates are the most reasonable, but you still get some solid features with the Basic plan, including one site, A/B testing, heatmaps, unlimited experiments, cloud tracking, and customer support.
The big difference in the pricing comes in for the tested page views. The Basic gets 5,000 tested page views, Professional gets 35,000 and Enterprise has 200,000. Keep in mind that this isn’t your total site page views, but the views on your testing sites, so the number is going to be lower.
You can take a look at the additional features that come with the Professional and Enterprise plans, but in a nutshell:
- Professional – 5 sites, multisite, quota control, an algorithm that gives people the best alternative when visiting, advanced configuration, and priority support
- Enterprise – 10 sites, auto stop experiments, experiment scheduling, immediate results, email notifications and advanced developer support
Starting an Experiment
The Nelio A/B Testing plugin runs off items called experiments, where you can set one up to see how users respond to certain elements on your site.
If you go to the Nelio Dashboard you see a page that tells you to get started with an experiment.
There are seven experiment options, and you can see that they are all nicely displayed and explained so that you don’t have any questions before starting and testing on your site.
The experiment options include:
- New A/B Test for Posts
- New A/B Test for Pages
- New A/B Test for Headlines
- New A/B Theme Test
- New Heatmap Experiment for Page or Post
- New Widget Test
Activating an Experiment
All of the experiments are fairly similar in the setup process, so we’ll focus primarily on the A/B Test for Posts to give you the general idea. You simply go in there and create a name and description for the experiment.
Select the original post you want to test against. This means you must already have the post created in your WordPress system. Click on the Next button to move forward.
The Alternatives area lets you create alternative pages, posts, or widgets to compete against the original item you just chose. You can create a completely new alternative or choose one that is already created in your WordPress site. Once you make your alternatives they show up in a list at the bottom. Click the Next button to proceed.
Keep in mind that when you create a brand new alternative it redirects you to a new post creation page, which is a pretty cool feature, instead of having to go in and create a new one on your own.
The last step involves making goals for your split test. Feel free to play around with this, but you can create goals and track how many users are coming from certain posts, pages and external pages. So, for example, if you have an external landing page or you place an advertisement somewhere you can see where most people are coming from and how they respond to the different pages or posts you created in the split test.
Once everything is setup you can see a nice list of your current experiments in the Nelio A/B Testing dashboard, but these experiments aren’t running until you tell them to start.
The only problem I saw in this area was that you can’t go back and reuse an experiment once it’s done. So if I wanted to run the same test during the holiday season every year I would have to make a brand new one instead of grabbing the experiment I used last year and modifying it.
To start an experiment, find the one you want and click on the Start button. It gives you a confirmation then it does its work.
Like stated before, the A/B Tests for Pages, Headlines, Themes, and Widgets are fairly similar, except they test different aspects of your site.
For example, if you are debating between two themes for your website, try both out and see which one is easier for users. It’s pretty amazing that the Nelio A/B Testing team provides options for testing headlines, widgets, pages, posts, and themes, since most of the time you just see heatmaps and A/B tests for pages and posts.
To me, this is why Nelio is worth the money.
Viewing Your Results
A huge part of Nelio A/B Testing is the heatmapping, which integrates directly with the experiments. So, once an experiment is complete you can scroll down and click on the View Heatmap button to see the hottest click areas on a certain page or widget.
The results are fairly straightforward, with a large graph putting the multiple tests next to each other. It takes some time for the results to register, but that’s to be expected. You receive things like the conversion rates, page views, and the winner of the split test.
One last point to consider is the customer support. In a few words: Nelio has some of the best support I’ve seen for a plugin. To start, they have a contact form right in the WordPress dashboard plugin, so you can send your feedback and ask for feature requests.
That’s it for our Nelio A/B Testing plugin review! The system is quite flawless compared to other paid and free options on the market. Not to mention you get to test items like themes and widgets. Let us know in the comments section if you have any questions about the Nelio A/B Testing plugin.