Incorporating Instagram into your content marketing plan is a hot trend this year. Utilized as a powerful tool to showcase image and video-related content, Instagram has become touted as one of the newest, fastest growing, most popular, and easy to use social media mechanisms for promoting businesses.
With less of a commercial feel than Facebook and its non-stop push of advertisements, but more visual than Twitter and its text heavy feed, Instagram is the perfect place to appeal to people’s love for imagery while also being able to include enough text to get a solid point across about a certain product or service. This social media platform is a great way to help build your online brand and establish yourself as an authority through the use of images and video.
In addition, with the ability to provide links to your very own website, the core part of your online business and central place for your marketing strategies, Instagram offers the perfect mix of lightweight fun and professionalism while attracting new visitors to your website.
As large companies such as Starbucks, Levi’s, Chobani, and even Sharpie jump into promoting their products via Instagram, maybe it’s time you try doing the same.
Better yet, why don’t you take it one step further and integrate your website with Instagram so all of your loyal readers can have non-stop access to not only your Instagram feed, filled with images and video related to your business, but other relevant imagery as well.
But how, you ask?
InstaShow: A WordPress Instagram Feed
Brought to you by the creative team at Elfsight, InstaShow was designed as an innovative, premium WordPress widget allowing you to create unique Instagram galleries directly on your WordPress website. Boasting flexibility, ease of use, and full responsiveness, Elfsight is convinced this tool will become essential to your website in helping you wow your customers as well as inform them of what you have to offer.
InstaShow is a WordPress Instagram Feed for WordPress users. Its main function is to allow you the ability to connect to your Instagram account in order to upload any image or video you wish, as well as the ability to upload any other public Instagram user’s images or videos you see fit.
But don’t stop there.
InstaShow not only offers a great way to upload Instagram imagery to your website, it has endless customization options to make your WP Instagram Feed match the feel of your website.
- 50+ variable parameters to customize your feed in whatever way you choose
- The ability to showcase any image via a combination of usernames (@iamawesome) or hashtags (#noyouareawesome)
- Limitless inclusion of sources to steer your visitors towards products or people in your industry, including your own products
- 2 distinct ways to filter your feed: “except” and “only”
- Navigate and control the direction of your gallery
- Customize which data should be included on images uploaded to your site (i.e. usernames, hashtags, additional text, comments, likes, etc.)
- Extensive post settings
- Multiple color options, mobile friendliness, and feed animation choices
Finding the best look for your Instagram gallery comes with many choices. There is a lot to choose from when it comes to customizing your website’s widget and Elfsight wants you to know the creative possibilities are endless. Let’s take a look at how you might integrate a WP Instagram Feed onto your website.
Step 1: Install and Activate InstaShow
Once you have purchased and installed InstaShow on your WordPress website (for the low price of $19!), activate the plugin and look to your Dashboard on the left-hand sidebar for the InstaShow tab.
After clicking the tab you will be asked to connect to Instagram. By clicking on ‘Authorize in Instagram’ you will be taken to another screen where you can securely login to your personal Instagram account.
When you have successfully signed into your Instagram account you will be brought back to the widget settings area on your Dashboard and InstaShow will indicate a successful connection.
Step 2: Customize Your Widget Via the Installation Box
InstaShow’s settings area, located in the box labeled ‘Installation’, is very straightforward and easy to understand. In fact, the developers kindly mention at the top that it is time to customize your widget and after all settings are in place, they inform you that all you need to do is get the the shortcode and paste it into whatever post or page you want the feed to appear on.
You will notice several drop down menus for customizing your WP Instagram feed. Taking a closer look we will see that Elfsight is right about the customization options, they are seemingly endless:
This section allows you to display photos using any username, hashtag, or Instagram photo URL you wish to display on your feed. This gives you the freedom to add your personal account’s images or imagery from another Instagram account. You can insert as many combinations of sources you wish.
You can also apply the two distinct filters mentioned above under key features.
- <<Except>> – In order to exclude certain content from appearing on your feed, add the username, hashtag, or photo URL of such content into the “except” filter. This will omit entire profiles or just particular images depending on how you format the exclusion.
- <<Only>> – This option allows you to include specific content based on a username, hashtag, or photo URL. Again, it depends on how you format the inclusion for what content will be displayed on your website’s feed.
You can also dictate how many photos you would like to show on your feed at one time and assign a caching time for the media you allow onto your feed.
In this area you can customize your widget’s structure. Change things such as your gallery’s width, height, and gutter between images. Decide how many rows and columns of images you would like to display and even add breakpoints to the columns. Make your gallery small or full screen; all images will automatically adjust to fit your website’s required space.
InstaShow provides many ways to create a uniquely functioning WP Instagram Feed. With 14 adaptable parameters you can do things such as:
- Determine image navigation – Assign arrow clicks, scroll, or drag configurations for your readers to view additional images in the feed
- Choose whether the grid will display horizontally or vertically
- Add an animation such as sliding or fading and choose its speed
- Determine popup data and easing – Provide your users with a way to zoom in on any image and check out its data as without leaving your website
- Change languages – There are 16 languages supported
Elfsight understands that Instagram is more than just a photo gallery on display. Choose what information (i.e. comments, likes, image descriptions, links, and more) you want highlighted and give your customers what they want to know.
Hovering over a single image in the gallery feed will display whatever information you wish the viewer to see.
In addition, the information a viewer sees when they click on an image in your gallery and experience the popup can be different than that of the image hover.
Pick from one of 10 color schemes and utilize the color changes on InstaShow’s 24 UI elements to make your WP Instagram Feed grab the attention of every website visitor.
This setting simply asks if you would like the widget to collect information regarding workflow to improve its performance. You have the option to participate or not by simply checking/unchecking the Analytics box.
Step 3: Get Shortcode and Paste in Desired Location
Now that you have created your own unique WP Instagram Feed it is time to take the generated shortcode that is based on all of your settings and paste it on any page or post that you wish the feed to appear. Check it out:
All I had to do was go to a post I had recently worked on, open it up, and paste the shortcode InstaShow created for me directly into the text of the post where I wanted my feed to display. Voila! A perfectly unique and custom designed WP Instagram Feed was placed in my post for all of my website viewers to see.
Having never used a tool such as InstaShow before on my website, I must admit I was hesitant to believe Elfsight’s claims that the widget was user friendly and flexible. However, after trying it on my own, I must admit I was pleasantly surprised.
There really are a multitude of customization options adding to the flexibility of the widget, and it truly was easy to use.
If you are looking for an effective way to display your website’s Instagram account directly on your website as part of your content marketing strategy, or if you are simply looking for a cool way to display images of your own or other Instagram profiles you like to your loyal readership, I highly suggest checking InstaShow out. And at the low, low price of $19, it really doesn’t get any better than that!
Have you ever tried InstaShow as a way to display your Instagram account on your website? If so did you feel it was easy to use and super flexible? I would love to hear all about it in the comments below!