In today’s environment, you’d be hard-pressed to find any business in any industry where competition isn’t fierce. It’s becoming increasingly important to find a way to stand out from your competition, especially online.
As the world’s leading content management system, WordPress has made it incredibly easy to get your business online and in front of customers. However, that ease of use has also been one it’s greatest downfalls. There are many business websites that end up looking all too similar and you don’t want yours to be one of them.
In this post, we’re going to take a look at some of the best WordPress business themes for a variety of businesses types. These are all great looking themes that offer tons of features and functionality.
As your giving consideration to different themes, remember what is probably the most important aspect of a good small business theme: The ability to communicate your offering or value proposition clearly and effectively to your target customer.
Whether you’re operating a retail brick and mortar location or strictly eCommerce, Crux is a great option. Made by the team at Codestag, Crux is in line with their overall philosophy of creating lightweight themes that look good right out of the box.
Crux uses a widgetized homepage that makes organizing your layout as simple as possible. You can also create additional widgetized pages as required. Of course, Crux is compatible with WooCommerce and Gravity Forms and if you like the home page demo layout, you’ll be happy to know that the theme comes packaged with the LayerSlider plugin as well.
One of the best features of this theme, and something that helps it stand out from a lot of other websites is the great typography and use of images— something Codestag consistently excels at. If you’re planning to use this theme for your store, make sure you’re committed to finding great images. To create a site that looks anything like the demo will require some great product shots and supporting photography.
A few additional features of Crux that are worth noting include:
- 10+ shortcodes are included — buttons, tabs, toggles, columns, Google Maps and more
- Unlimited custom sidebars for individual pages and posts
- Responsive and retina ready
- Optimized for SEO including Schema.org
Crux is ideally suited to a retail / eCommerce application. Unlike some of the themes in this post, it can’t be easily used for another application. However if it’s an eCommerce theme you’re looking for, Crux is worth some serious consideration.
And yet another great looking eCommerce theme that makes getting your store online as easy as you could hope for. Jessica Woo is a good looking theme available from StudioPress. Before we jump into the aesthetic details, it’s worth pointing out that Jessica Woo is compatible with 3 major eCommerce plugins — WooCommerce, iThemes Exchange, and WP eCommerce.
If you’re familiar with StudioPress and the Genesis Framework you’ll already know that the Jessica Woo Theme is actually a child theme. That means you need to purchase Genesis as well. This makes your initial purchase a little more expensive but it also opens you up to the entire StudioPress Theme selection. As a returning customer, additional child themes are available at a discount.
Jessica Woo offers plenty of customizations via the built-in WordPress customizer including:
- Header (either text or image based logo)
- Background Images
- Six preset color combinations & content
If you’re trying to create a unique layout that aligns with your retail location, Jessica Woo’s comes with a home page that includes 10 widget areas plus 5 site-wide widget areas that can be customized as well. If your store stocks a lot of inventory, Jessica Woo makes it relatively easy for your customers to find what they are looking for. There are plenty of conveniently placed navigation options at various locations.
Sometimes when you purchase a theme, you’re not 100% sure what you want the final website to look like. Options are important but at the same time, you don’t want to start with a blank canvas. Hazel is a great looking theme that comes with 35 pre-configured layouts that will almost assuredly provide you with an option that meets your needs. While many of the themes covered in this post are designed for a specific purpose, Hazel has layouts that are suitable for a wide variety of businesses — corporate, eCommerce, design portfolio and services — there is plenty to pick from.
To make the setup process as simple as possible, each demo layout can be easily imported with a single click. From there you can customize as desired and even select elements from different layouts to incorporate in your design. Although this theme comes with so many pre-built designs, there are also lots of customization options available including:
- Unlimited title and header layouts
- Easily customized navigation including full screen, sticky and anchored functionality
- AJAX page transitions
- WooCommerce integration
- Blog layout options including list and masonry layout
If you’re set on creating a highly customized layout, Hazel also includes Visual Composer, 30+ shortcodes, Font Awesome support, Google Fonts and more.
If you looking for a simple, attractive one-page business theme, Corsa should fit the bill nicely. Best described as a corporate / professional theme, Corsa is a parallax design that places all your key information on a single page with conveniently anchored navigation.
A sticky header, great typography and abundant use of images help this theme to stand out from the competition. Corsa can adapt to your type of business as well since is has flexible and optional sections for services, portfolios, teams, calls to action, Google Maps and more. It also comes with 12 pre-configured color styles which can all be easily tailored using the WordPress Customizer. As if those features weren’t enough, you’ll also get the following:
- A shortcode generator that includes 20+ options
- Full control over typography
- Over 360 icons are included
- One-click demo content installation
As expected, Corsa is retina friendly, responsive and translation ready. This is an easy theme to get started with that is capable of expanding as your business grows.
As our second StudioPress theme, Cafe Pro is for business owners who are operating a small cafe or restaurant. It’s a great looking theme that stands out from the crowd just enough to get your site noticed. All that’s really required from you is to provide some high-quality images and content and you’re ready to go.
Cafe Pro comes with a home page that includes 4 widget area as well as 4 other page templates including default, archives, a blog page and a landing page. The default WordPress customizer can be used to adjust colors, content, header and other elements. A few other features:
- Full-width background images with parallax
- Customizable menu areas
- Upload a logo with just a few clicks or use a simple text logo
- Widgetized footer
Although Cafe Pro is designed for eateries, it could easily be adapted to any other business looking for a simple one-page design built on the reliable, fast and SEO friendly Genesis Framework.
Finding a competitive edge as a trades person or general contractor can be tough, especially in a crowded market. The Construction theme from WPCharming does a good job of providing you with the tools to build an awesome online presence (no pun intended).
Construction comes with a variety of options that will help your site to stand out from the competition. Not only does it include several custom header options but you can also pick from 4 home page layouts. Further customization is relatively simple considering this theme comes packaged with Visual Composer, Revolution Slider and the Essential Grid Plugin. Looking for more features? How about:
- The ability to import demo data with a single click
- Full theme customization via the WordPress admin panel
- Access to over 600 Google Fonts
- A variety of shortcodes
- Translation ready and WPML compatible
All the other elements you might be looking for in a construction theme are also available including categorized portfolio, project and gallery pages as well as a variety of essential page templates.
No roundup of small business themes would be complete without the inclusion of a theme designed specifically for startups. StartIT bills itself as a trendy and modern theme and I’d tend to agree with that assessment. It’s an awesome theme that comes packed with tons of features. Too many to list in fact, but here are a few:
- Easy to import demo content makes getting started super simple
- Comes packaged with Visual Composer and Layer Slider
- Includes 6 icon packs, Google Fonts, 9 color combinations, and 30+ shortcodes
- Multiple page templates including FAQ, About, Services, Pricing and portfolio
- Full width or boxed layout plus smooth page transitions
The above options are really just scratching the surface in terms of your ability to create a unique site that can grow with your startup. Multiple homepage widget areas are available and blog layouts include standard, masonry and full-width masonry. Integrations include WooCommerce and Contact Form 7.
Simple Business is a sleek business theme boasting a ton if useful features for getting your site found and viewed by site visitors from all over. To start, is comes responsive by design and mobile-friendly so no matter where your visitors access you from, they will be able to view your content as you intended. Next, take advantage of the built-in FontAwesome icons and Google Fonts for customizing your typography to match the overall look and feel of your website.
This business WordPress theme comes with multiple front page layouts complete with a default slider. Or, if you want to take it a bit further, utilize the included Revolution Slider and create a carousel, slider, hero image, and more. Using the fully-loaded options panel, exclusive to this theme, you can also change shortcodes, SEO, scripts, colors, fonts, layouts, and more. These endless possibilities make customizing your site to be one-of-a-kind a cinch.
- Social media integration for increased likes, follows, and shares
- Top notch security, clean code, and lightweight feel for optimal performance
- Built-in SEO tools and optimization for higher search rankings
In the end, this awesome business theme has everything you need to establish a solid reputation in your industry. If you are trying to build a bigger business that is going to withstand the competition, consider using Simple Business by Nimbus Themes and get started right away.
Simple is a great WordPress theme, suitable for businesses of all kinds, thanks in large part to its versatile design and capable functionality. Created as a one page website theme with cool parallax effects, smooth scrolling for superb navigation, and mobile-friendliness for rendering seamlessly on all devices, this business theme takes the cake.
Enjoy full WooCommerce support and build a beautiful and revenue generating online shop in no time. In addition, reach a wider audience by translating your site’s content and reaching out to an international customer base. Lastly, customize your site to match your personality and brand by using the exclusive options panel, changing things like fonts, sizes, layouts, colors, and more.
- Built-in SEO tools for better search rankings
- Social media integration for boosting shares, likes, and follows
- Nimbus Shortcode Library available for added site functionality
With clean code, top notch security, and the ability to change nearly every element of your website with a few clicks here and there, Simple offers business owners of all kinds an excellent opportunity to get out there, promote their brand, and be successful in the end.
Plenty of Options for WordPress Business Themes
We’ve covered 7 unique WordPress themes all geared towards different types of businesses. With a little creativity, most of these themes can be adapted to different types of businesses than the ones they were designed for.
Almost all of the themes covered in this post will rely on your ability to communicate your offering in a clear and compelling way. Also, the importance of high-quality photographs cannot be overstated. Original and interesting photography can have a tremendous impact on the uniqueness of your website and every one of the themes covered in this post rely heavily on images.
If you have a favorite theme that works well for your businesses and wasn’t included in this roundup, please share in the comments below.