The crown jewel for tracking how many people come to your site is Google Analytics, and rightfully so, since they provide just about everything you need to know in terms of figuring out who is visiting your site, where they are coming from and which keywords they are using to find your site.
Since Google doesn’t provide a default plugin to integrate the system into your WordPress site you either have to paste in the tracking code yourself or find a third-party plugin to do the work for you. You can even setup your tracking with WooCommerce and PayPal if needed. I’m partial to grabbing an analytics plugin for WordPress since these tools usually give you various other features for quickly checking the stats on your dashboard and more.
There are also a few other companies that offer statistics and analytics, giving you some unique capabilities that you can’t find in the Google Analytics system.
Since it’s so important to understand and improve traffic flows on your website I want to outline the best analytics plugins for WordPress to make your lives a little easier. Let’s have a look.
Google Analytics Dashboard for WP is one of my favorite plugin options because it gets rid of that jumping around you usually have to do in order to check up on your Google Analytics. Instead of opening a brand new tab to view your Google Analytics, you can simply stay in your WordPress dashboard to see real-time statistics that pull directly from the Google Analytics system.
Not only that, but you don’t have to worry about copying and pasting in the Google Analytics code throughout your site, because the plugin does this for you. The breakdown in your WordPress dashboard isn’t as in-depth as it would be when opening up the Google Analytics page, but you still receive some valuable information like bounce rates, organic searches, number of visitors and more.
The coolest thing about this analytics plugin for WordPress is the multisite functionality. It serves up your stats from all sites in a nifty little widget so you don’t have to keep clicking around if you manage multiple sites for clients or yourself.
The Google Analyticator also inserts the Google Analytics code into your website, and it displays some nice stats in the WordPress dashboard. However, the plugin stands out with a few unique features you can’t find anywhere else.
To start, you can put widgets on the frontend of you site to show people your stats, and the localization features are incredible, so you can always get the Settings page in a language like Polish, English, Turkish or Spanish. Not to mention the plugin supports outbound link tracking to see where you are sending your links to.
The All in One Webmaster plugin features an analytics feature through Google, but it’s actually a nice way to submit your sitemap to multiple different sources. Sitemaps are rather important in the analytics game, since you can improve your site visits by simply sharing a sitemap with search engines.
The plugin lets you send the sitemap to Google, Bing and other search engines in just one click, and it supports tracking codes for options like Quantcast and Clicky. I also enjoy that the plugin provides a Facebook Insights option so you don’t have to constantly open up Facebook to see how your social pages are performing.
This is the first plugin I’m featuring that doesn’t integrate directly with Google Analytics. It’s a rather clean interface for quickly checking your analytics on the WordPress dashboard and viewing real-time stats for your site. The main advantage is that you don’t have to rely on external services to track your website, because it’s all run directly through WordPress.
The plugin is a strong competitor to these third-party sites, with all the standard tracking features you would expect and the ability to export your data to Excel, CSV and XML. You can even use shortcodes to display different types of data in posts and widgets.
Who says analytics has to only cover your site visits? This plugin dives deep into the social analytics area, with an integration to Google Analytics that serves up stats on which of your visitors are on each social network and how many times they share.
You also get some nice social sharing buttons with the plugin, but the true value comes from the social sharing data that goes directly into Google Analytics. The social buttons that come along with the plugin are high-resolution, and the interface is completely customization so you can make it look how you want.
It also includes a magnifier sign-on feature that hones in on the people who are sharing your posts to find even more people who are interested in sharing your content online.
This is one of my favorite analytics plugins for WordPress because it combines two of the best services out there: Yoast and Google Analytics. The plugin has the standard analytics features you can find in Google Analytics along with some cool additions like data on search result pages and error pages.
You can also go in there and make some IP addresses anonymous in case there are privacy restrictions in your country. It’s a little technical, but the plugin also includes a debug mode for using Firebug lite to debug any problems you have with Google Analytics.
Yes, there are so many plugins to integrate Google Analytics into your website, making it difficult to choose which one is the best for you. Although I recommend testing out a few options to see which interface is most comfortable for you, each option also has some unique differences for seeing certain stats.
This option stands out because it takes more of the Google Analytics data and pushes it to your WordPress dashboard. Some of the other plugins are a little watered down for quick reference, but this one offers things like remarketing, demographics, interests, ID tracking and event tracking.
Clicky Analytics is an alternative to Google Analytics for those hipsters out there. It’s a rather sleek interface that shows up right on the WordPress dashboard and you get some nice features such as multilingual support, video actions tracking, email tracking and username monitoring.
One feature I really enjoy is the Top 30 Page tool, which gives you a breakdown of the 30 pages that perform best for you. This lets you see what is working on these pages to modify other pages and make them work just as well. Not only that, but you receive a decent caching feature to improve the page load speeds on your WordPress site.
I mainly included this analytics plugin because it’s nice for the Russians and Ukrainians out there who are having trouble finding a plugin that fits with their language. However, it also features a clean interface and nice customization for showing exactly what statistics you want to see in the WordPress dashboard.
The plugin is a simple way to link your Google Analytics account to the WordPress dashboard, and the setup is one of the easiest I have seen. If you need a quick reference without going into Google Analytics, this is a viable option for that.
I love Jetpack. Not only does it include some interesting analytics features in there, but you get an entire package of cool tools to help you streamline your blog. You might even notice that Jetpack is often installed automatically when you activate your WordPress website.
I would highly recommend using Jetpack to its fullest, because you have a chance to understand visitor engagement and it even includes options for site security and performance. To start with the analytics, Jetpack does not integrate with Google Analytics, so the system is run completely through the Jetpack interface. You receive a nice quick look at your site statistics in the dashboard, and you can click through or scroll over it to see additional details.
The main advantage is that the statistics are simple and sleek, preventing any additional load on your site. This means that you don’t have to worry about your site slowing down just because you installed a plugin. This is how most plugins should work, but sadly this isn’t the case.
What else do you get with Jetpack? Email subscription services, a social networking comment system, hovercard popups, a URL shortener, and much much more. I would highly recommend installing Jetpack and playing around with the various features. You can activate and deactivate any tools you want to customize it for yourself.
That’s it for crunching numbers and geeking out with analytics plugins for WordPress. If you have any questions about how to implement these plugins or the different features that come along after you activate them feel free to drop a line in the comments section below.
Also, share your thoughts on other analytics or stats plugins that you just can’t live without.