Keeping track of your social media metrics can be a lot of work. With multiple accounts, jumping from one account to another can become tiring very quickly.
But it’s still important to stay on top of the data. Failure to monitor and track your stats can prevent you from spotting important trends.
It’s important to make sure you put some extra marketing muscle behind the posts that are already doing well and work to revive the content that seems to have missed everyone’s radar screen.
And this is exactly why you are going to love these social media metric tracking solutions. They work right from your WordPress dashboard and very little effort is required to get them up and running.
How will tracking social media performance help?
Social Media is the second most important source of traffic when it comes to driving sales. When you begin optimizing your website, you need to take into account both your social media metrics and your social footprint.
QuickSprout recommends that you should observe which posts from your blog performed well with respect to social shares. Once you pick some popular posts based on the social shares, you should focus on similar topics since you already know they are popular with your readers and likely to be shared more.
Taking into account the social media shares for your existing content will help to develop a better content marketing strategy.
Doing so will also help you identify which social media channel is working best. You can further leverage this information and employ some advanced content marketing tactics that are optimized for the social media platforms that are getting the most traction.
To summarize the importance of tracking social media metrics:
- It’s important to know which content is most effective on your blog.
- It’s important to understand which social media platforms provide the most traction.
- It’s important to analyze which content deserves more promotion and which content deserves less.
Social Metrics helps you track your social shares on Facebook, Twitter, Google+, Digg, LinkedIn, and StumbleUpon by displaying the number of times your posts were shared across all of these platforms.
Being able to share posts and pages from your blog seamlessly across any of the integrated social media platforms is another convenient feature. You can share from the dashboard itself, then filter the data based on the category and date.
The free version is compatible with up to WordPress version 3.5.2.
The pro version for Social Metrics Pro can be found here. The platforms included are the same as the ones in the free version.
While the free version limits your search to just the date and category, the pro version lets you refine your search based upon the post type and authors in addition to date and category.
Another important pro feature is the ability to export all the data in a CSV format. The custom reports are also exportable.
Social Metrics Pro helps you improve the performance of your blog on social media by organizing your statistics in a convenient way. The best performers are shown in green while the poor ones show up in red and amber. This helps to identify the posts that require tweaking and optimizing for improved social metrics.
You can also place a widget to showcase your most shared posts. This plugin has received some awesome feedback from users.
WP Social Stats is another great plugin for monitoring your social media metrics over Google+, Twitter, Facebook, LinkedIn, Pinterest, and StumbleUpon. Again, this plugin helps you identify the posts that are the most popular on your blog and also the social media platform that works best for you.
WP Social Stats presents the most accurate figure always as there’s real-time updating. Your data is made available in an easy tabular format. You can sort it based on the category, tag, month and more. You also get to display a widget to showcase your most shared posts. There’s no pro version for this plugin.
WP Social Stats is compatible up to WordPress Version 3.8.3.
If you head over to the link that the developer has given for handling support, it doesn’t work. At least while writing this, it didn’t.
Social Stats Panel is integrated with Facebook, Twitter and Google+, Linkedin, Pinterest, and StumbleUpon. Social Stats Panel will also display the number of times that your homepage was shared.
Social Stats Panel doesn’t have a premium version. Data is presented in the form of easy to read graphs. There are 3 easy to read graphs for each of the 6 platforms that this plugin supports. Each can be easily sorted to display posts based on the number of likes, pluses, and tweets.
Since this plugin shows you the performance of your posts on a daily basis, it can be used to optimize your social sharing experience and identify which efforts are producing the best results.
Social Stats Panel is compatible up to WordPress Version 3.8.11.
With Social Metrics Tracker, you can track the performance of your posts over Facebook, Twitter, Reddit, Google+, LinkedIn, StumbleUpon and Pinterest.
The idea behind the plugin is the same – identify the posts which are being shared the most and then double down on your efforts where they are most effective.
With this plugin, you can also export your data as a Spreadsheet. Social Metrics offers this feature as part of the premium version as well as the free version.
Social Metrics Tracker is compatible up to the latest WordPress Version 4.2.5 and is compatible with WordPress multisite as well.
Easy Social Metrics Pro is integrated with 12 social media platforms including Facebook, LinkedIn, Google+, Twitter, StumbleUpon, Pinterest, Reddit, Vkontakte, Odnoklassniki, ManageWP.org, Xing, and Buffer.
You can ignore the non-English platforms – VKontakte, Odnoklassniki and Xing as they are disabled by default.
With Easy Social Metrics Pro, you can view the number of times that your posts were shared across each of the included social media platforms. There’s also a widget capable of displaying your most shared content. As well, you can create custom reports based upon the date.
Easy Social Metrics Pro helps you improve your social media shares in a way that is similar to Social Metrics’ Pro version. The best performing blog posts are shown in green while the worst performing are shown in red. This makes it very easy to see which posts might require more effort and which ones are consistently popular. One critical feature that seems to be missing is the ability to export the data as a Spreadsheet.
All of these plugins are great choices for tracking your social media metrics. Depending upon the individual features and data layout, you may find one particular plugin to be more appropriate for your use.
Which social media plugin will work best for you?
If only Facebook, Twitter and Google+ matter to you:
If you’re primarily interested in obtaining a broad overview of how your posts are being shared on the leading social networks, you should look at Social Stats Panel.
If you want to track your social media metrics on more platforms and also want the ability to export your data:
Consider using Social Metrics Tracker. It is also the best maintained free WordPress social media metrics tracker solution available. Its data export feature coupled with tracking a reasonable number of social platforms gives it an edge.
If you are looking for a light solution capable of tracking your performance over the top social media platforms:
Download WP Social Stats. It is a great plugin that lets you sort your data based upon several parameters.
If you want to improve your social media performance and perform advanced analysis:
Spend a little money and purchase Social Metrics Pro. While the basic version presents lots of features, the pro version provides a much better experience. This plugin encourages you to perform better in terms of your total number of social shares.
If you want to cover the largest number of social media platforms:
Get Easy Social Media Pro. This particular plugin also includes Reddit, Buffer, ManageWP.org.
If you’re okay with using a paid plugin, then your choices come down to Social Metrics Pro and Easy Social Metrics Pro. A deciding factor in favor of Social Metrics Pro will be the data export feature. Unfortunately, this feature is still not a part of Easy Social Metrics Pro which is otherwise a very powerful social metrics tracking plugin.
If you aren’t already monitoring social media metrics on your site, you should start today. By tracking your social metrics, it’s easier to know which content performs well on your site and which content needs some extra promotion.
You can start today by downloading any of these plugins and then optimizing your content for specific social media platforms The extra effort will have positive effects on your results in the SERPs.
Which plugin are you going to begin with? Please let us know share in the comments below.