I’ve read through the findings and it is still incredibly amazing to me. I mean, come on, Pinterest is like 6 months old and it’s sending more traffic to sites than Twitter? Wow.
So, we got to thinking, what can we do to get more of our content pinned.
The way we saw it, the more we could entice people to pin our stuff, the more likely we were to bathe in all that glorious Pinterest traffic.
Sure, we’ve seen the ‘Pin It’ button that Pinterest has made available to site owners, but that is hardly a strong call to action, it is much more like a gentle reminder. We wanted something that was more obvious, more in-your-face.
What we came up with is a WordPress Plug-in that overlays that ‘Pin It’ button on top of pictures in a post or page. You can set it so that the button is always there, or so that when the image is moused-over, it darkens and the ‘Pin It’ and ‘Follow Me On Pinterest’ buttons appear. Here is a screenshot of it in action on our new-ish grilling website:
I was really happy with the way this turned out. It is pretty slick looking if I do say so myself, right? But would it work?
A Pinterest-Friendly Test Site
To really put this to the test, we enlisted the help of my wife and her friend to run the plugin on their new mommy blog EnchantedMommy.com. The types of pictures that do well on Pinterest are typically food, kid, wedding, or fashion related, and many of those topics are Mommy-blog-friendly.
We installed the plug-in and left the default settings where the button shows on every post and every picture. There are ways to easily toggle it on/off for individual pictures, but we just let it show across the whole site. To say that we’ve been surprised by the results would be an understatement. The ladies now have two posts that have over 1000 pins, this chex mix post:
And this birthday cake post:
Before the plug-in was installed, the posts they were putting up would get just one or two pins and that was about it. After the plug-in was installed, however, they really started to the pinning volume increase. The great part about that is the snowball effect: the more pins they would get, the more people who would see it and repin it. Based on the behavior we’d seen before the plug-in was installed, we are pretty sure they wouldn’t have gotten these pins (and the thousands of visitors the pins drove to the site) without it.
Enjoy This Plug-in For Free & Help Us – Be a Beta Tester
We aren’t done yet, though! We need your help to polish this plug-in. As you can imagine, a plug-in like this can be tricky. If you can install it on your site and test it out, you’d help us immensely and you’d get to have the plug-in before anyone else. Just submit your name, email, and site below and we’ll get back to you ASAP on how to get started. Thanks & we’re looking forward to hearing from you!