A few months ago, I came across a new WordPress hosting company called Flywheel, which focuses on providing premium WordPress hosting for designers. FlyWheel is a new name in the hosting market and has been built from the ground up specifically for web designers and developers.
After browsing around and reading great things about Fly Wheel, I decided to get in touch with them to find out how they plan to run their company.
Thanks Dusty for answering the questions.
Q: Can you tell readers a little about yourself & FlyWheel?
Flywheel is premium WordPress hosting, built for designers and agencies. We’re “premium” in the sense that we specialize in WordPress, and manage all the speed, security, updates and more for the sites we host. We’re “built for designers” in that we’ve built a custom control panel that aims to make it easy for designers and agencies (or anyone who manages multiple sites for clients) to transfer payment to clients, work with collaborators, and view all of their sites in once place.
Flywheel was created by myself (Biz/tech), Rick Knudtson (UI/design) and Tony Noecker (Dev/Tech). We all come from web design / development backgrounds, and know what a pain it can be to manage hosting for clients. We’ve set out to provide not only a rock-solid hosting platform, but a beautiful and easy-to-use management experience as well.
Q: What’s your Background with WordPress?
Myself and both of my co-founders come from WordPress design and development backgrounds. My partner Rick did freelance website design (exclusively on WordPress), and my partner Tony and I are both developers working with WordPress on the technical side over the last many years.
Q: Why Did you Start Flywheel? What Was the Chief Motivation?
The chief motivation for starting Flywheel was scratching our own itch. Flywheel truly is the hosting company that we would have wanted to use, if we were still doing web design and development. Everything about it is geared for the workflow of designers building websites for clients – from how you transfer billing, to collaborating with others, to the fact that it’s super fast and super secure – all of it is geared for people who build sites for others.
We also noticed that basically forever, hosting has been sold and marketed to technical people. The control panels are nasty and confusing, and the marketing is all targeted at people who are not. WordPress has changed this, as you now have an entire group of non-technical people building and launching beautiful websites for clients – with little or no technical knowledge. It’s pretty cool, and a pretty major shift.
Q: How Have You Seen WordPress Hosted Solutions Change in the Past Few Years?
Hosting for a long time has been a complete race-to-the-bottom. The number of hosting companies offering “unlimited everything” for $1.25/month grows larger every day. And yet people are building beautiful sites on WordPress for business and clients, and they need speed, security and peace of mind. We’re excited to be joining the market at a time when I think people are starting to get fed up with the performance and security (or lack thereof) of traditional hosts. People want to focus on what they do best – designing and developing great sites – and not on tinkering with plugins to squeeze a little extra performance out of a cheap host.
Q: What do you think about Managed WordPress hosting in general?
We love it (obviously). We’re super bullish on the idea that with managed hosting, the majority of the details are just taken care of for you. Most of the people we work with specialize in WordPress, so it makes sense for them to work with a hosting provider that specializes as well. In a sense they can use best-of-breed providers for things, instead of relying on jack-of-all-trades providers, and the quality difference is astounding.
Q: What future plans do you have for FlyWheel?
Flywheel is just at the very beginning of what will be a long and fun journey to re-imagine WordPress hosting for designers and agencies. We have a million ideas for features and things that would make their lives easier, and at the same time will continue to provide a rock-solid platform to host the sites, and amazing (and friendly) support to back it up.
Q: What would you suggest to someone Thinking about Starting a Hosted Solution?
Not sure what I’d suggest, other than to share how we think about hosting. At the core of what we do is obviously great, reliable, fast hosting. But that’s just the beginning. The true value lies in what we provide on top of that – amazing support, and a beautiful and functional control panel that truly makes people’s lives easier. In a sense, we’re 1/3 a hosting company, 1/3 a software company, and 1/3 a support company – and not necessarily in that order. I’d encourage anyone else to think the same.