Floating elements that floats with the screen tends to have a higher click through rate. This is why authority websites such as Quick Sprout, ManageWP and Shopify use the floating widgets, as it improves the conversion rate. Not just to generate more op-tins, you can also use the floating area for advertisements, banners or social profiles.
In this post, I am going to show you – how you can add a sticky floating sidebar widget in WordPress using the Q2W3 fixed widget plugin.
About Q2W3 Fixed Widget (Sticky Widget) Plugin
Q2W3 is a lightweight plugin, which enables the fixed widget option in the widget settings. The plugin use the unique ID attributes in html code and jQuery to achieve the end result. It has an option that will allow you to float more than just one widget.
The plugin works with almost all the popular themes but there might be cases, where you will have to update your theme CSS.
Example of websites using floating widget -
You can use the plugin to promote your services / consultancy. And if you are a big name like Neil Patel, than you can sell those leads to an agency for a few thousand dollars (In Neil’s case, it is $10,000 per lead).
Or you can use it to get more subscribers, see how Shopify uses the floating element to get more email optins.
Creating a floating Widget using Q2W3 plugin
Step 1: Install and activate the plugin. Navigate to Plugins > Add New > search for “Q2W3 Fixed Widget” or if you’re familiar with installing plugins in WordPress than you might want to download it from the WordPress directory and upload it manually.
Step 2: Once you activate the plugin, head over to the settings page, which can be found under “Appearance” section. On the settings page, set the margins, refresh intervals, max width, enable jQuery and more.
Now to make any widget floating, just tick the checkbox “Fixed Widget” in your widgets.
You can use the sticky widget to boost newsletter signups, showcase content, promote your social media profiles, put banner ads, etc. And you can have multiple floating widgets in your sidebar area.
Are you using this plugin? What do you think about floating widgets, in general? Please share your thoughts in the comments below.