If you are in a marketing field than you know the battle of creating a viral “coming soon” page to create a buzz before launching the actual product or service. Whenever I start a new project, the first thing that I do is to create a viral landing page, before it’s ready for normal users.
I’m doing the same thing with my latest project – BlogPreneurs. I brought the domain back in February, install an coming soon theme and started building email list. Till Last month, I was using an coming soon theme from upthemes, but from last few days I’ve been playing with the viral Launch Effect theme.
Once you have created an holding page for your site, start building social media accounts (Facebook, Twitter, Google+) for your new site, this will help you to get bit of pre launch publicity.
Now how about having a sexy landing page that could drive more signups, instead of a simple logo & signup box. Launch Effect theme aims to help you make this whole process easier.
Launch Effect Theme
Launch Effect is a Viral Launch WordPress theme that lets you create a viral campaign in minutes. The theme allows the user to customize a landing page that introduces a business, product, or event and prompts visitors to sign up with their email to earn some sort of incentive (beta invite, discount coupon, a gift, etc.). The visitor is then encouraged to share a unique referral link that tracks their friends’ sign ups. Conversions are tallied on WordPress, and the user can determine who should receive the incentives.
Launch Effect Theme, is created by the guys over at Barrell, a NYC based creative digital agency. The theme is created for creating viral launch pages with style. It comes with a lot of great options and also has a free version.
- Brandable footer with the site links
- Add animated countdown timer and progress bar feature.
- Allow users to edit copy for countdown timer’s “days,” “hours,” “minutes” and “seconds”.
- Expand into full, widgetized theme, with a robust options panel for design customizations
- Ability to add extra form fields
Launch Effect Theme Examples
Here are few great examples of launch theme effect and how it can be used.
Launch Effect Theme Options
Install the launch effect theme like you install any other them. The first step is to head over to the reading page (Settings > Reading) and select “A Static Page” > Front Page > Sign up page.
Once you have a default holding page up on your site, head over to the Launch Effect options panel to manage the options / design of your site. There are three sub-menus: Designer, Integrations and Stats.
The Designer menu is were you can change the style fonts, design & every single aspect of your site.
Global Settings: Global settings tab, where you upload favicon, site thumbnail, background image, add title, meta, keywords, typekit and footer.
Sign up page: You can use the controls on this page to change the look & feel of the launch module. It’s the page where you can change the fonts, set colors, add text and choose countdown / progress bars.
Theme Page: This feature is only for premium users. Get the full control on this page to specify the style and settings for the theme itself.
You can use the controls on this page to configure other apps you might want to use in conjunction with Launch Effect. The theme has 4 Integration options – Aweber (which is what I’m using), Mailchimp, Google Analytics and PressTrends.
This page contains all the details of the users who made visit to the site along with the email id, IP address and conversation rate. It also has an option to download all the emails as .CSV file.
If you’re creating a new product or site, then Launch Effect Theme is for you. It has all the options / functions that one would need to create an neat and sexy landing page. The theme is perfect for beginner & advance users to get a unique landing page look at $35.